As a consumer, you want to read authentic consumer reviews that are collected by a verified third party. Product reviews can sway the average consumer to buy or not buy a product. It’s important to consider how the reviews you are reading are collected. For example, when you search ‘SnoreStop reviews’ in Google one of the top results shown is a blog called withoutsnoring.com. It is clear this blog’s agenda is about selling MAD (Mandibular Advancement Device) devices, specifically Good Morning Snore Solution (GMSS) which sells for $99.95.
The reviews about the SnoreStop FastTabs product and the SnoreStop Extinguisher product on the blog provides inaccurate information regarding how the products work, overall cost, effectiveness, etc. in order to sway you into buying a device. Their comparison chart shows the Good Morning Snore Solution is their #1 recommended product. When you click on any link from the blog to go to the official GMSS website you can see in the url that there is an affiliate identification number.
What is an affiliate?
In short: An individual or company that promotes a product or service in exchange for earning a commission.
Another blog we came across providing ‘best snoring solutions’ is snore.net which looks similar to withoutsnoring.com , it lists GMSS right at the top under ‘Best Snoring Devices’ followed by ZQuiet which is $9.95 (trial)+ $79.95 if you decide to keep it. It should not be of any surprise that the url that directs you to the official ZQuiet website from this blog also displays a ‘share a sale’ identification number. Another affiliate? Yes.
Five ways to detect fake reviews:
- A great website called fakepsot.com you can copy/paste a url from any Amazon page or Yelp page you think has suspicious reviews. The site will scan the reviews and give you an adjusted rating, with reviews that are likely fake removed.
- Examine the review’s language, see if it reads like a manual or mentions formal product names or model numbers. An authentic review provides specific information on how the product/service preformed.
- Look at the time stamp of each review. If there were several reviews posted at the same time or on the same day, it’s usually a red flag.
- Scientists say it takes more brainpower to tell a lie than the truth; when we are telling a lie our vocabulary tends to suffer because we are already expending mental energy on the fabrication. As a result, fake reviews are characterized by shorter words.
- On sites like Amazon or Yelp, take a look at the user’s profile and other reviews that they’ve posted. If their praise or complaints are placed with one particular place or product, they’re likely untrue.At SnoreStop, we display customer reviews that are collected by a verified third party which you can view on our website.
We believe in transparency, which is why we show the good, the bad, and (sometimes) the ugly customer reviews.